Eva Mendes Dives into Fashion with New York & Co. Deal #NewLine #Sexy #FashionDiva

I love Eva Mendes. She is spunky, sexy, knows how to smile, takes things seriously but not too seriously. She is hot, has curves and is just plain gorgeous.

It makes perfect sense having all these attributes that she would go and start her own fashion line.
According to Women’s Wear Daily, Eva has partnered with NY&Co. Known for their simple and clean work styles, to create some bombshell gorgeous evening wear. It will be called (of course), Eva by Eva Mendes. Nothing like adding star quality and name to your brand.

“This could be significant for us,” said Greg Scott, chief executive officer of New York & Co. “We like to think big. We’ll see how the collection can grow.” Bridesmaid dresses are just one of the opportunities, Scott said.

Eva by Eva Mendes will consist of a large dress component and accessories. “We don’t address day-to-evening and real cocktail looks today,” Scott said. “There will be pants and jeans because that’s what our brand is known for. Eva is excited to pursue that also.”

I’m glad Eva is pursuing casual wear. We need more pants and jeans to fit our curvier girls. My roommate is 24/7 hell trying to find cute jeans to fit her booty. Eva’s style is amazing and she knows how to put something together is always unique with class. CEO Greg Scott of NY&Co. agree’s;

“We want her influence in the collection,” Scott said. “She has amazing red carpet style and also has a very unique style off the red carpet. She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident.”

Hell yes she does. And she’s smart as a whip too.

I’m looking forward to see what miss thing can put together. I think Eva is beyond sexy. Any attire she helps them create will be too. With such a great sense of style, how it not be a win?

Th collection should have quite a few LBD’s and is full of print’s. Worried it’s ANOTHER celebrity brand with no Eva behind it? Ms. Mendes is 150% involved.

Mendes has already participated in a few creative meetings. “The other day, I went to the office with half my closet,” she said. “Part of the fun is coming up with the designs and looking through my closet. There are a lot of prints and lots of color. Black can be very chic and very New York,” but Mendes realized that her wardrobe is comprised mostly of color and prints.

You go sexy bitch!

I’m looking forward to seeing what she can do for the industry. If she can’t do it, no one can.

Don’t disappoint Eva. We are rooting for you.